ANOUKI is a Women’s Ready-To-Wear, Shoes & Accessories brand, based and produced in Tbilisi, since 2013.
ANOUKI creates a modern women’s wardrobe which is a mix of ultimate femininity with a touch of masculine and strong shapes. ANOUKI is mostly known for its unexpected pairing of fabrics and colors, besides, there’s always a surprise detail hidden in most of the ANOUKI pieces that keeps women excited.
ANOUKI is a first Georgian brand to be included in the official schedule of Milan Fashion Week and presenting collections to the International audience. ANOUKI presents 4 seasonal collections each year – being first Georgian brand to produce pre-collections, since 2015. ANOUKI is one of the leading, most popular and successful fashion brands not only in Georgia but has already marked its success on the International market.
Anouki Areshidze is a founder and creative director behind the label. Brand name, ANOUKI simply comes from the first name of the founder, proving, that this a very personal and unique project for her. During past few years, Anouki Areshidze has herself became a style icon and influencer for many ladies internationally.
ANOUKI also produces a diffusion line MISS ANOUKI, created exclusively for the Georgian market, offering smart & casual pieces in affordable price range.
In 2019, ANOUKI has relaunched new e-commerce, ANOUKI.COM, which successfully operates and delivers orders worldwide.
In May 2021, ANOUKI has re-opened renovated flagship store in Tbilisi with a new concept, adding a books corner and the café in a same space.
Brand timeline throughout the years:
2013 – Brand established in Tbilisi, Georgia
2013 – Opening first retail store in Tbilisi, Georgia
2013 – First runway show in Kiev, starring Irina Shayk
2014 – First runway show in Tbilisi
2015 – Participating in Paris sales showroom first time
2015 – Debuting at Harvey Nichols HK, Isetan Tokyo & Opening Ceremony
2015 – Opening second store in Batumi, Georgia
2015 – Opening a new, bigger scale flagship store in the center of Tbilisi.
2016 – Participating at Vogue Italia x Yoox project “The New Talents”, meeting with Anna Wintour
2016 – “The New Talents” participation gets attention from International press and buyers and ANOUKI stockist list increases from 5 to 25 in one season
2017 – ANOUKI becomes first Georgian brand to participate in the official schedule of Milan Fashion Week
2018 – ANOUKI stockists list reaches 60 and is represented on all continents around the world
2019 – Presenting runway show at the Tbilisi International Airport, marking as a start of the new chapter in a brand development, also introduces a new logo
2020 – Relaunching a new e-commerce web-site, ANOUKI.COM
2020 – Successfully continues operating and delivering orders worldwide during the pandemic
2021 – Reopening a redesigned flagship store in Tbilisi, with a new concept
2021 – Introducing the new kidswear brand, under the ANOUKI umbrella, named Nicolas