ANOUKI is a Women’s Ready-To-Wear, Shoes & Accessories brand, based (and produced) in Tbilisi, Georgia since 2013. Anouki Areshidze is a founder and creative director behind the label. Brand name, ANOUKI simply comes from the first name of the founder, proving that this a very personal and unique project for her.
ANOUKI creates modern women’s wardrobe essentials. ANOUKI is mostly known for its unexpected pairing of fabrics and colors, besides, there’s always a surprise detail hidden in most of the ANOUKI pieces that keeps women excited. ANOUKI is a first ever Georgian RTW brand to be included in the official schedule of Milan Fashion Week and presenting collections to the international audience.
ANOUKI presents 4 seasonal collections each year – being first Georgian brand to produce pre-collections. ANOUKI is one of the leading, most popular and successful fashion brands not only in Georgia but has already marked its success on the International market, to find full list of ANOUKI stockists click here.
ANOUKI also produces diffusion line MISS ANOUKI, created exclusively for the Georgian market, offering smart & casual pieces in affordable price range. ANOUKI operates 1 mono-brand store and 1 shopping corner in Tbilisi, Georgia, to check stores information click here.
Brand timeline throughout the years:
2013 – ANOUKI brand established in Tbilisi, Georgia
2013 – ANOUKI opens first retail store in Tbilisi, Georgia
2014 – ANOUKI’s first runway show in Tbilisi, being the most aniticpated local fashion show of the year
2014 – ANOUKI launches e-commerce being first Georgian designer to develop e-store
2014 – ANOUKI participates in Paris Showroom for the first time
2015 – ANOUKI debuts at Harvey Nichols HK, Isetan Tokyo & Opening Ceremony as its first iInternational stockists
2015 – ANOUKI debuts seond line MISS ANOUKI with an immediate success
2015 – ANOUKI opens its second store in Batumi, Georgia
2015 – ANOUKI expands with a 200 sqm flagship store and 180 sqm atelier in Tbilisi, Georgia
2016 – ANOUKI debuts first pre-collection, being first Georgian designer to launch pre-collections.
2016 – ANOUKI participates at Vogue Italia x Yoox project “The New Talents”
2016 – ANOUKI’s international stockists list increases from 5 to 25 in one season
2017 – ANOUKI becomes first Georgian brand to participate in the official schedule of Milan Fashion Week
2018 – ANOUKI stockists list reaches 50 and is represented on all continents around the world
2018 – ANOUKI holds 2 presentations during Milan Fashion Week at Four Seasons Hotel Milano
2019 – ANOUKI introduces vegan leather first time in its collections
2019 – ANOUKI stages it’s 5 year anniversary runway show at Tbilisi International Airport
2019 – ANOUKI opens its new corner at shopping mall in Tbilisi
2020 – ANOUKI renvoates its store to modify a mono-brand as more conceptual space